E-Shop eCommerce Package

The use of the Internet for product sourcing and purchasing is the fastest growing global retail trend. More and more people see the Internet as their first port of call for procuring products for themselves and for gifts for others. The simplicity of shopping at any time of day or night from the comfort and convenience of your own home without the worry of parking, carrying goods or interacting with staff is very appealing to consumers of all ages.

You will be well aware that selling skincare ranges and other adjunctive products in your clinic is a good way to add to your bottom line and create repeat business, so why not take this a step further by encouraging your clients to top-up their bathroom cabinet direct from your online shop. Add to this the friends and family that they may send your website link to and the organic traffic you can generate from non-clinic customers via search engine referrals, and you could be laughing all the way to the bank!

Offering an online shopping option can free up your telephone lines for both potential and existing customers who are enquiring about your services and/or wanting to book appointments for in-clinic treatments. This makes much more sense than risking lengthy engaged tones and answering services whilst your staff are tied up taking orders and payments for repeat skincare over the telephone. Although, for those customers who prefer this human option, the i-Shop eCommerce package from The Consulting Room also facilitates the integration of ad-hoc telephone ordering to the system.

The secret to the smooth running of any eCommerce operation is the simplicity and functionality of a good Content Management System (CMS) aligned to a reliable and intuitive Order Processing System (OPS); why make extra work for yourself with two different pieces of software? We have combined both of these tools into one simple system the i-Shop.

This page aims to detail and explain the various components that make up the i-Shop eCommerce CMS and OPS, including fixed and optional tools and features, as well as those which can benefit from bespoke customisation for your business.

Driven by a simple menu system, the i-Shop guides you from initial shop set-up (home page content, products, brands, categories, shipping, special offers etc.) through to order receipt, authorisation, completion and tracking. A stock component is also available, allowing you to monitor and maintain stocking levels through direct interaction with suppliers and order fulfilment. Additional features such as newsletter generation and sales reports allow you to keep in touch with your customer base and target sales according to trends analysed.

The i-Shop is designed to be functional and practical, giving you the benefits of an eCommerce presence without the need for in-house technical knowledge and programming skill. With easy to update and intuitive formatting tools for adding unlimited text and images, the i-Shop offers you a simple way to run and maintain your own online shop.

Please review the chart below for detailed information on the structure of the i-Shop eCommerce package.

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